This new "technology" (take it as in CentrinoTM) is called DaVinciTM.

Nothing really new, except that they plan to integrate their State-of-the-art CM64x DSP with the VelociTITM video extensions, along with an ARM9 core...

However, this little thingy is said to be able to encode full D1@25fps in H.264, a world record!

TI is doing a remake of their mobiel phone OMAP "technology" to the video market: it sounds like they will kill everybody there!